We are three generations of native Hawaiian wāhine creating designs with the guidance of our kūpuna. Their voices whisper through us, carrying ʻike from the past & into the present, so it may live for generations to come.

Our name, Hōʻailona, meaning “symbol or sign” & our logo, inspired by the pua kokiʻo kea o Waimea, were born from countless chicken-skin moments. Each sign reminded us that our kūpuna are still with us & guiding us every step of the way. The flower honors the late patriarch of our ʻOhana who was from Waimea, Kauaʻi. Hidden within this pua is the meaning of passing knowledge forward & proof that ʻike never fades, but blossoms when shared. The colors of our brand reflect the puke ʻōlelo noʻeau, a source of wisdom that continues to guide our huakaʻi.

Thatʻs the heartbeat we hope you feel when you wear our designs, the pilina that connects us, the memories that live within us & the spark of conversations that carry forward, never to be forgotten.